Solutions / 01 · Sales
AI for sales teams
More booked calls on the same headcount, with a person approving every send.
Teams we build for
- Hoyes Michalos
- Nurse Next Door
- Fedi
- UBC Sauder
- Merchant House Capital
- Picton Investments
- Campbell Froh May & Rice LLP
- Barnakl
- Hungerford
- Breez
Teams we build for
- Hoyes Michalos
- Nurse Next Door
- Fedi
- UBC Sauder
- Merchant House Capital
- Picton Investments
- Campbell Froh May & Rice LLP
- Barnakl
- Hungerford
- Breez
Teams we build for
- Hoyes Michalos
- Nurse Next Door
- Fedi
- UBC Sauder
- Merchant House Capital
- Picton Investments
- Campbell Froh May & Rice LLP
- Barnakl
- Hungerford
- Breez
The sales day, drawn twice
The dashed lane is the day by hand. Below it runs the same day on the system, and the dashed node in the middle is a person approving every consequential step before it ships.
The dashed lane across the top is the Sales day by hand: Pull lists from LinkedIn, Write outreach one by one, Chase replies between calls and Update the CRM at night. Below it, CRM, Prospect databases and Call recordings feed the agents, every consequential action waits at your approval, and the approved work lands in Approval queue, Morning brief and Ask your brain.
The day by hand
- 01Pull lists from LinkedInhuman
- 02Write outreach one by onehuman
- 03Chase replies between callshuman
- 04Update the CRM at nighthuman
The day on the system
- 01CRM
- 02Prospect databases
- 03Call recordings
- 04Agents
- 05Your approvalhuman
- 06Approval queue
- 07Morning brief
- 08Ask your brain
What we build for sales teams
Prospect sourcing engine
Pulls prospects matching your ICP from prospect databases and LinkedIn, dedupes them against the CRM, and lands a worked list every morning. Your SDRs start the day with people to contact, not lists to build.
Outreach approval queue
Drafts each sequence in your voice, grounded in the deal history and what has worked before. Nothing sends until a named person approves it in the queue. You stay in control of every word a prospect sees.
Reply triage agent
Reads every reply as it lands. Interested prospects get booked straight onto the right rep's calendar. Objections and edge cases get handed to a human with the full thread and a suggested answer attached.
Pipeline hygiene agent
After each call, it updates stage, next step and close date from the recording and the email thread. The rep confirms instead of typing. The CRM stays true all week, not just before pipeline review.
Call prep brief
Before every meeting, it assembles one page from the CRM record, past emails and call recordings. Who they are, what was promised, what stalled last time. Your AE walks in knowing the account cold.
Stalled deal watch
Flags any deal with no activity inside the window you set, and drafts the nudge for the rep to approve. Deals stop dying quietly because nobody noticed the silence.
Forecast assembly
Builds the pipeline roll-up from live CRM stages before the meeting, with movement since last week called out. Your Monday starts with decisions, not with someone reading a spreadsheet aloud.
Built from these systems
Every workflow above is one of these systems, configured for sales teams. Each has its own page, with the pipeline drawn and the line we do not cross written down.
The surface your team runs it from
Drawn in code from the panel you actually get, not a doctored screenshot. Where a real number would sit, the panel shows a label, because numbers on this site have to trace to a source.
The AI proposes. You approve. Nothing sends itself.
The draft
Risk, reversibility and expiry stated
WaitingApproveThe plan
Risk, reversibility and expiry stated
ApprovedApproveThe number
Risk, reversibility and expiry stated
ApprovedApprove
What a run hands back
A redacted excerpt of our own pipeline, served in full and typed out only for show. The last line is the part that matters: nothing in it reached a prospect on the system's own authority.
Output from our own sales pipeline. Illustrative numbers from a real run.
The numbers we put in writing
| Term | In writing |
|---|---|
| The promise | 5x ROI in 30 days |
| The baseline | Signed before we build |
| The clock | Starts at deployment |
| If we miss | We keep working free |
We guarantee 5x ROI inside 30 days of deployment, in writing, measured against a baseline you sign before we build. If the system misses the bar, we keep working for free until it clears.
Wired into your stack
Reads from
- HubSpot
- Apollo
- LinkedIn Sales Navigator
- Gong
- Gmail
Acts in
- Instantly
- Calendly
- PandaDoc
- Slack
Reports to
- HubSpot dashboards
- Google Sheets
- Looker Studio
The numbers in sales teams
Sellers spend 40% of their time actually selling. Salesforce asked 4,050 sales professionals in late 2025. The rest of the week is the part we build for.
Salesforce · 2026 · 4,050 sales professionals, surveyed late 2025
48% of reps say they lack the bandwidth to do adequate cold outreach, in the same Salesforce survey. The pipeline gap is a capacity problem before it is a skill problem.
Salesforce · 2026 · 4,050 sales professionals, surveyed late 2025
87% of sales organizations already use some form of AI, per Salesforce's 2026 State of Sales. The question is no longer whether, it is whether yours is wired into your pipeline.
Salesforce · 2026 · 4,050 sales professionals, surveyed late 2025
19.2% of Canadian businesses used AI to produce goods or deliver services in the past year, triple the rate from two years earlier, per Statistics Canada. Your competitors are not waiting.
Statistics Canada · 2026 · 9,251 business responses from a 21,105 sample, fielded April to May 2026 (Canadian Survey on Business Conditions)
Read your own system first
Department assessment
Twelve questions about how your pipeline actually moves. You get a named state for your sales system and a read on five dimensions, not a grade.
It starts here
After a discovery call, where does what was said end up?
- In the rep's head until somebody asks
- In the rep's own notebook or doc
- Typed into the CRM record, usually that week
- In the CRM record the same day, with the recording attached
Run your numbers.
Your operations
Savings use the low end of our hours-reclaimed range. The math is conservative on purpose.
The math
Calculated at the low end of every range.
Every first build is covered in writing: 5x ROI in 30 days. Or we work for free.
Where this lands hardest
The same build, read by sector. Each of these pages argues from the industry's systems instead of the role's day.
Financial services→
Brokerages and asset managers run relationship pipelines where every send needs sign-off.
Recruiting & staffing→
Outbound is the whole business, on both sides of the desk.
Professional services→
Partners sell between engagements, so the pipeline starves exactly when the firm is busiest.
Real estate→
Long pipelines where follow-up, not the pitch, decides the deal.
Where the system stops
What we will not automate
The system fills the calendar and preps the call, but discovery, negotiation and the close stay with your reps.
Your pipeline, prospect and call data stay in your workspace, access follows your CRM permissions, and every outbound send is logged.
Three ways to start
First build
One system, fixed scope, built in your stack and covered by the guarantee.
Start free. Know your number in five days.
A 3 to 5 day audit of your operations, ending in a plan with the ROI math attached. No obligation.