Is this legal under CASL?

The system is designed around CASL from day one: consent categories tracked per contact, sender identification on every message, a working unsubscribe, and records kept. You stay the sender of record, and we walk your team through the obligations before anything sends.

Will prospects know it's AI?

They will know the message understood them, which is the only thing that matters. Every message is built from research on that specific lead. Your team approves the voice before launch, and the Breez build attaches 40+ personalized data points per proposal.

What about deliverability and domain reputation?

Separate sending domains, gradual warm-up, volume ramps and continuous monitoring are part of every build. Protecting your primary domain is a hard requirement, not an option.

Why not just buy Instantly ourselves?

You can, and you would own a sending tool. The engine is the part around it: sourcing, the per-lead strategy layer, reply routing, and a team trained to run it. Tools send. Systems book calls.

What happens when someone replies?

Reply detection catches it immediately and routes it to a human in Slack with full context. Automation stops the moment intent appears. People close deals; the system gets them the conversation.

Weeks, not quarters. The Breez engine had its first version live within weeks, then iterated to production capacity.

AI outbound engine

An outbound engine that prospects while your team closes

Lead sourcing, enrichment, research-grade personalization and reply detection, running end to end. 2x ROI in 90 days. Or we work for free.

Get a free audit See the work

Teams we build forFediUBC SauderMerchant House CapitalPicton InvestmentsCampbell Froh May & Rice LLPBarnaklHungerfordBreez

The problems this solves

Manual prospecting has a ceiling.

Ten to twenty good touches a day is the human maximum. Your pipeline is capped by hours, not by market size.

Personalization and volume fight each other.

Templates scale but read like templates. Real research converts but takes an hour per lead. You should not have to pick.

Replies go cold in the inbox.

The lead answered. Nobody saw it for two days. That deal is gone and nobody can say why.

The agency retainer bought activity, not pipeline.

Reports full of sends and opens. Calendar still empty.

Your CRM is a graveyard.

Half the contacts are stale, the notes stop in March, and nobody trusts the data enough to act on it.

What we build

01 · Sourcing

Leads pulled continuously from multiple data sources matched to your ICP, instead of one-at-a-time manual research.

02 · Enrichment

Contact and company data gathered, verified and merged into one clean record per lead. No more hand-scraping.

03 · AI strategy

A custom analysis for every single lead: who they are, what they need, why you fit. This layer is what makes the next one work.

04 · Personalized outreach

Messages built from the strategy layer, not templates with a first-name token. Sent on a deliverability-safe schedule.

05 · Deck creation

Proposals assembled automatically when interest shows, personalized from the same research.

06 · Reply detection

Responses caught the moment they land and routed to a human in Slack. Intent never sits unread.

07 · Follow-up

Sequences that continue politely until there is an answer, and stop the moment there is.

Built to respect CASL: consent basis tracked per contact, sender identification on every message, a working unsubscribe, records kept.

What's included

The full pipeline, built on your data and deployed in your accounts
Sending infrastructure set up safely: warm-up, volume ramps, monitoring
Your team trained to run and adjust it without us
Monitoring, iteration and support after launch. Cancel anytime

Proof

Lead generation · Breez

Minutes per researched prospect instead of hours

Read the case study

Minutesper researched prospect, was hours

Private equity · A $13B private equity fund

Deal intel prep cut from 6 hours to 20 minutes

6h → 20mdeal intel prep

Read the case study

Where this lands hardest

AI for private equity firms→

Deal sourcing and origination outreach for funds.

AI for real estate operators→

Investor and tenant outreach that runs itself.

Weeks, not quarters.

How the full engagement works

01 Discovery

WEEK 0

02 Prototype

WEEKS 1-3

03 Deploy & train

WEEKS 4-8

04 Run & improve

WEEK 9+

The tools behind it

See the full stack

Claude

The strategy and personalization layer. Long-context reasoning over every lead's real situation.

Apify

Continuous lead sourcing and monitoring.

Instantly + HeyReach

Email and LinkedIn delivery with warm-up and ramps handled.

Supabase

The single lead store every stage reads and writes.

Slack

Where the pipeline reports to humans, stage by stage.

Questions? Straight answers.

Also built here

Client onboarding Content engine

Three ways in

Three ways in. No long discovery.

Free · 3-5 days · No obligation

AI Opportunity Audit

We map your operations, find the highest-ROI automations, and hand you a ranked plan with payback math. Yours to keep, whoever builds it.

Request the free audit

No obligation. No follow-up sequence.

Paid · Fixed scope

First Build

One high-ROI system, built on your real data and deployed in your stack, with your team trained to run it. Fixed scope. Quoted after the audit. Covered by the 2x ROI guarantee.

Scope my first build

Paid up front. Cancel anytime after.

Free · 15 min

Intro Call

Fifteen minutes with James, not a sales rep. Bring your worst bottleneck, leave with a straight answer.

Book 15 minutes

No pitch deck.

Every first build is covered: 2x ROI in 90 days. Or we work for free. Read the full terms

Start free. Know your number in five days.

A 3 to 5 day audit of your operations, ending in a plan with the ROI math attached. No obligation.

Get the free audit